Social media is constantly changing and the opportunity for businesses to promote and scale their brand online is always improving. The number of social media users worldwide stands at over 3.6 billion and is expected to increase to 4.41 billion by 2025!
There has never been a better time to start investing in your social but if you are still unsure let us take you through our top reasons for investing in your social in 2022.
1. INCREASES BRAND AWARENESS AND RECOGNITION
55% of consumers learn about new brands from social media so first impressions count. Most businesses will spend weeks and months developing their websites and then hardly give a second thought to their social media presence.
Branding on social media is important and having a solid social media strategy in place ensures you put your best foot forward. Consistently posting valuable and high quality content will increase brand recognition over time and targeted ads allows you to get your products and services in front of your ideal customers.
2. HELPS TO GROW AN ENGAGED COMMUNITY
Social media provides so much opportunity to get to know your customers and clients. You can take polls, ask for feedback and opinions on new products/services, provide customer service, give value, share knowledge, show what goes on behind the scenes so that your audience really gets to know your brand on a deeper level. This builds trust, loyalty, and over time, sales.
Think of your social media as your shopfront and a doorway to your website. Your profile gives a beautiful sneak peek into your brand and entices your audience to your website where they can learn even more about your brand, products, and services. Having clear CTA's (call-to-actions) is vital to direct your audience where they need to go. Make sure all links are up-to-date and use features like Instagram's 'Links sticker' in your stories to direct people to your site with ease.
Social media platforms have a positive impact on your SEO by acting as a signal to search engines like Google. The links you share across social platforms increase brand exposure and are likely to appear on search engines because of their high authority.
Social media analytics provides invaluable customer data that your brand can leverage when making future business decisions. Insights from social media include things like your audience’s age, gender, location, content they are engaging with, etc. These insights are also useful when developing your brands content and advertising strategies.
7. IT'S COST EFFECTIVE
Organic and paid social media is much more cost effective than traditional marketing methods such as TV and newspaper adverts. Everything is measurable on social media, which we love, so it is usually clear to see where your budget goes and what the ROI of that is.
We hope you found this blog post helpful. If you’re ready to invest in social media for your brand in 2022 we would love to discuss our services in more detail with you and let you know how we can help. Fill out this form and we will be in touch to book a free discovery call.